Discover Iceland on Amazon!

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Iceland has initiated its presence on, providing a wide array of products to Amazon customers, selected and dispatched from its own stores.

This discount retailer now stands alongside Morrisons and Co-op as a third-party collaborator in the Amazon marketplace, as the e-commerce titan intensifies its focus on grocery endeavors in the UK.

The assortment includes Iceland’s own-branded fresh and frozen items, alongside popular brands such as Greggs, Heinz, Myprotein, and TGI Fridays. These items are directly supplied from local Iceland stores and delivered by Amazon delivery personnel.

An Amazon spokesperson remarked, “By partnering with third-party retailers that our customers already appreciate, we enhance the diversity of choices and delivery options available on our platform.”

Amazon aims to streamline the grocery shopping experience for consumers, envisioning a scenario where all their grocery needs are met through one platform, one application, and a familiar interface.

Prime members can enjoy free same-day delivery of Iceland products, with two-hour scheduled time slots, on orders exceeding £60.



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